The apology they can actually hear.

You said you were sorry. They said it was fine. Three days later, over dinner, it comes back up almost word for word.

You meant it. It still didn't land, because most of us were only ever taught two moves: say the words, then explain what we meant. Neither one shows the other person you understand what actually happened.

This guide gives you the step-by-step version.

Inside

• Where your apology lands: the bad, the good, and the great, with real examples of each
• The three steps: Name it, Claim it, Reframe it
• A fill-in page to write yours out before you say it, so the clear version is the one that comes out